I don't care if you're using Facebook or Google ads, email campaigns, SEO strategies, or smoke signals.
You won't get great results if you don't have great targeting.
It's simple. The more relevant your offer is to your audience, the more likely they'll be to buy.
And there are only two ways to make yourself relevant...
Great ads and great targeting.
But when you break it down, targeting simply matters more.
You can write the best ad in the world to sell dental insurance, but if you're targeting people who don't have any teeth, you're probably not going to sell any policies.
"A great offer with a crappy audience will do ok, but a great offer with right audience will make you rich"
How can you target the right audience?
Right now, there are only a few major ways to run a campaign with anything close to great targeting...
Facebook. Google. Big Data, or your own curated email list.
Once you've dialed in your targeting and defined your audience, you can start running ads and getting leads.